The University of Texas at Austin, ESPN, and IMG announced on January 19, 2011 a 20-year contract agreement to create what soon will be the nation's largest 24-hour television network dedicated to covering a university's intercollegiate athletics, music, cultural arts and academic programs.
The still unnamed channel has a target start date of September 2011 and will be the top branding asset for the university in exposure. The new network will be made available to cable, satellite and telecommunication distributors throughout the nation.
ESPN will pay a $300 million guaranteed rights fee over 20 years to the university.
GREGORY CHANDLER, Attorney at Law
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